Poor procurement practices

Seafood crisis

Commercial fisheries are in a state of decline worldwide. According to FAO data: "85% of the world's fisheries are either fully exploited, over exploited, depleted, or recovering from depletion" (FAO, SOFIA report 2010). 

But seafood has become a more popular food choice then ever before with the continued globalisation of our fish markets. It is also considered as a healthy, natural protein source as well as an important source of income for many communities all over the world.

But what is less widely known by the enthusiastic fish consumer is that much of our seafood is sourced in an unsustainable way, at unacceptable rates and that, very often, the activity of fishing in itself may cause serious damage to fish habitat and the broader oceans ecosystem. 
sustainable fisheries / ©: EWS-WWF
Choose Wisely

Fish procurement

Fishing is only one part of the fishing industry. The entire chain of custody includes everything from transporting, trading, processing, and packaging, to selling and retailing, including in the restaurant and food service sectors.
Many retailers and seafood brand owners are becoming increasingly concerned about where their fish products come from and how they have been caught. 

Commercial fishing is on the treshold of a major transformation where seafood products would become routinably traceable. The opportunity for effective traceability of our "seafood"" is just emerging now with raising public awareness of the fishing crisis demanding sustainable seafood and better, responsible markets

Sustainable purchasing practices

WWF collaborates with partners along the entire fish supply chain: from fishermen to processors, retailers, buyers and suppliers, to help ensure that the fish sold on the global market place is "sustainably caught". This means that fish stocks are able to replenish and that fish procurement does not contribute to overfishing nor destruct marine habitats. 

Find out more about WWF´s Smart Fishing approach with fishing companies and their supply chain. 

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