Raising standards and market access
WWF collaborates with partners along the entire fish supply chain in an effort to pursue that fish and seafood sold on the global market place is traceable, sustainably caught and increasingly sourced through the Marine Stewardship Council (MSC), a voluntary, independent certification scheme that rewards sustainable fishing practices and sets environmental and social standards.
Fisheries products labeled under the MSC standard come to the market with a chain-of-custody certification that provides traceability for a growing list of seafood products. They have been independently assessed to ensure a fishery is well-managed and sustainable.
Find out more about WWF´s involvement in the MSC programme.