Key messages | WWF

Key messages

Cities are centers of dynamic change. They face huge challenges, but also offer great opportunities and solutions.

©: Shutterstock

Cities are hotspots for the development and implementation of transformative solutions for a One Planet Future. 

And we’re all a part of the solution!

© Diggin / WWF

Cities are centers of dynamic change. They face huge challenges, but also offer great opportunities and solutions.

Cities are centers of the fastest and largest transformations in population, consumption patterns, resource use, and waste management.

Cities have the largest opportunities to transform environmental trends through properties of scale, planned spatial structure, connected infrastructure, organizational and social dynamics.

Good stewardship rewards itself. Well-governed and well-designed cities are more sustainable along every dimension, through win-win-win synergies.

Cities are important actors in the transition toward a low-carbon and sustainable future.

Cities lead the way with progressive policies and action when it comes to low-carbon solutions. To fully unleash their potential, cities require a supportive environment that enables them to more easily achieve their goals.

Cities have massive leverage to reduce their ecological footprints. Their choice of energy, transportation, or building standards, affect huge numbers of people.

Cities can directly improve quality of life while simultaneously reducing environmental impact. Cities can offer options for smarter choices within housing, transport, energy, green space, water, and waste.

© Diggin / WWF
© Diggin / WWF

Sustainable mobility is key to the transformation to a One Planet Future.

Mobility and accessibility are key to delivering solutions for a climate-resilient future, built on 100 percent renewable energy. They are the foundation for the creation of attractive, sustainable cities, based on health, equality and improved life quality.

In cities, everything is closely connected. So problems tend to multiply, but so can solutions. Cities can either exploit positive synergies, or struggle with negative ones.


Cities around the globe can share leadership for global sustainability.

Cities can serve as powerful examples that others can learn from. By sharing experiences that acknowledge similar contexts – and recognize different challenges – cities around the world can accelerate their own sustainability initiatives.

By recognizing their own capacity, and amplifying it through partnerships, cities around the globe can share leadership for global sustainability.

The majority of future urban growth will take place in medium-sized, fast-growing cities. Sharing best practices among the vast number of these fast-growing cities is vital. 

© Diggin / WWF

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