Combating climate change through energy efficiency
Consumers have many things to take into consideration when purchasing new appliances. Whilst it is relatively easy to compare, say, price or features of a product, it is more difficult to source reliable and objective information on the energy efficiency of a particular appliance.
WWF is cooperating with the global Topten network, which provides an online search tool to identify which appliances are the most energy efficient. You can compare the products and their energy efficiency: washing machines, fridges and freezers, TV sets, computers, cars are all listed. Independent verifiers guarantee objective comparisons, but also ensure that brand names are familiar to shoppers in each country.
Around two billion people worldwide currently have access to this information through Topten national websites.
The Energy Report, published by WWF in 2011 states: “Electricity is the energy choice for the future, but efficiency in its use is a central condition.”