Better Cotton Initiative
The Initiative has defined Better Cotton as being produced by farmers who:
- Minimize the harmful impact of crop protection practices
- Use water efficiently and care for the availability of water
- Care for the health of the soil
- Conserve natural habitats
- Care for and preserve the quality of the fibre
- Promote decent work
WWF is working with farmers, government agencies, buyers and investors at key stages of the market chain - from the field to the clothes shop - in a joint endeavour to promote cotton that has less impact on the environment and which is ethically sound.
Read more >> Cotton: a water wasting crop
Just 2.4 percent of the world’s arable land is planted with cotton yet cotton accounts for 24 percent of the world’s insecticide market and 11 percent of the sale of global pesticides. 73 percent of global cotton harvest comes from irrigated land.
Better farm practices in Pakistan
This is being done together with Integrated Pest Management (IPM) techniques in order to reduce the use of toxic pesticides.
Farmer Field Schools have been established in South Punjab to undertake these activities in collaboration with the Punjab Agriculture Department and international partners such as CABI-Bioscience.
Initial results show that using these practices farmers can maintain or increase their output while reducing their water use by 40% and suffering a lower intensity of pest attacks.