WWF has a dedicated rhino campaign to tackle the alarming increase of poaching of wild rhinos.
It is also working with partners in the region to secure political will, community involvement, dedicated rhino habitat and stronger trade controls.
Through local WWF offices in rhino range countries, it is looking to ramp up the number of rhino patrols and to increase the effectiveness of their monitoring and equipment.
Where does the money go?
91.5% of all money received will be used directly in the field for saving rhinos.
What WWF has helped to achieve
WWF has been involved in rhino conservation and management in Africa for more than 45 years.
WWF started its African Rhino Programme in 1997, which has worked with partners and has helped the black rhino population increase from a low of 3,000 to nearly 5,000.
WWF was already involved in bringing the southern white rhino, which was almost extinct 100 years ago with less than 100 individuals, back to a healthy and thriving population of over 20,000 rhinos.
WWF supports TRAFFIC - the global organization that works specifically to prevent the illegal trade of wildlife products such as rhino horn.
When you work with WWF to build a future in which humans live in harmony with nature, you give your child, and all children around the world, a chance to get to discover our earth as we know it today.