WWF, together with the Chinese government, is working to reduce the negative impact of medicinal plant harvesting and poaching, by developing innovative approaches to conservation, that provide local peoples with sustainable alternatives.
Selling to a global market
WWF helped to broker a deal with Carrefour, Europe's largest retailer, which has helped people find a market for their locally grown goods, such as honey, pepper, walnuts and potatoes. Carrefour sell the produce in their stores in Chengdu.
Carrefour has been a member of WWF-China’s Corporate Partnership Programme since 2002.