- Wildlife Crime Initiative: A long-term, collaborative initiative between WWF and TRAFFIC to help tackle the global poaching crisis and unprecedented surge in organised wildlife crime, which threatens the survival of iconic species and undermines national security, the rule of law and sustainable development.
- Changing consumer behaviour: Persuading consumers to make informed choices when buying wildlife-based products.
- Encouraging people to use their local wildlife sustainably: Working hand-in-hand with communities to provide practical help to develop sustainable livelihoods and conserve natural resources.
- Working with the private sector: Promoting sustainable wildlife trade.
- Backing the enforcement of appropriate wildlife trade laws: Supporting the enforcement of CITES, which regulates the international trade in wildlife; providing tools, training and funding; encouraging cross-border cooperation; funding critical research; and raising public awareness about illegal and unsustainable trade issues.
- Promoting new laws for the control of wildlife trade, when appropriate: WWF has contributed to achieving protection under CITES for several marine and timber species, such as the humphead wrasse, great white shark, and the Asian commercial timber species, ramin.
- Working at the 'top level': Advocating to ensure that the mandate of multilateral environment agreements, such as CITES, are not weakened or over-ruled by institutions, such as the World Trade Organization, which pursue economic priorities with little consideration for their long-term, environmental impacts.
Latest News & Publications
WWF statement on London Illegal Wildlife Trade conference
Global leaders have acknowledged the need to take urgent collective action to combat the illegal ...
Progress at illegal wildlife trade meeting but urgent action still needed
The 70th meeting of the Standing Committee of the Convention on International Trade in Endangered ...
Disappointing start to CITES Standing Committee as countries complicit in illegal ivory trade exit the monitoring mechanism
Today’s decision allowing countries complicit in the illegal ivory trade to withdraw from the ...
World’s largest wildlife conservation agreement - CITES - discusses priority wildlife trade issues
Governments, International Organisations and Civil Society meet in Russia to make key decisions on ...
Game-changing ivory ban takes effect but further efforts needed to ensure long-term gains
Three newly released reports paint a complex picture of China’s ivory market post ban; with sales ...
New study finds Yahoo Japan and weak legislation perpetuating online ivory trade
Yahoo Japan is the single biggest online platform for elephant ivory sales in Japan, according to a ...
China to close over a third of legal ivory factories and shops by today, to remain on track to complete ivory trade ban by end of this year
Wildlife Crime Initiative Annual Update - 2016
Tanzania’s most wanted elephant ivory trafficker sentenced to 12 years in prison
Latest official poaching figures show that South Africa is still losing three rhinos a day
Cape Town (27 February) – New South African rhino poaching figures show a decline for the second ...