Posted on 01 June 2018
WWF and World Rowing Federation partnering to help ensure sustainable freshwater for people and nature
When the starting light turns green for the first time in Belgrade, on June 1st, it will signal the beginning of not only another eagerly anticipated World Rowing season but also the 8th
year of a groundbreaking partnership between WWF and the World Rowing Federation (FISA).
While hundreds of rowers from across the world will be straining every sinew to win the opening World Cup regatta in the Serbian capital, FISA and WWF will be launching another phase of their joint campaign to raise awareness about the need for action to ensure enough clean water for people and nature.
Staff from WWF's office in Serbia will be at the Belgrade event, taking the opportunity to inform the crowds about critical freshwater issues in the country and across the continent.
“Just as rowers can only triumph by pulling together, FISA and WWF have achieved far more through this partnership than we could have alone,” said Stuart Orr, WWF Leader, Freshwater Practice.
“Along with memories of some remarkable races, millions of rowing fans now have a much clearer understanding of the main threats to the world’s clean freshwater supplies – and how we can tackle them,” added Orr.
Since its launch in 2011, the strategic alliance between the world’s oldest international sports federation and one of the largest independent conservation organizations has focused on the provision of clean water – a global priority for both partners.
And an absolutely critical issue for communities, businesses and governments around the world.
“Clean water for all is one of the key Sustainable Development Goals and FISA is committed to working with all our national federations and all the world’s rowers to help achieve it,” said Jean Christophe Rolland, President of FISA, which boasts 151 national rowing federations.
“Rowers support this campaign because training and competing in dirty water is not fun, but mainly because they know that polluted water resources are a matter of life and death – and that they can help to make a difference,” added Rolland.
Following the opening regatta in Serbia, the World Rowing cup series moves to Austria and Switzerland before the World Championships in Plovdiv, Bulgaria bring the 2018 season to a close.