Reducing the impacts of tourism | WWF

As marine tourism expands, so does the impact of the industry on coastal ecosystems and wildlife–among others, land degradation, pollution, and excessive use of natural resources.

Yet with better planning and practices, tourism could not only safeguard the natural assets that often draw visitors in the first place, but also help to lift local people out of poverty.

The WWF / Freund Factory Expedition is an 18-month photojournalistic journey to investigate the connectivity between the wildlife and peoples of the Coral Triangle and the threats they face.

© Jürgen Freund / WWF

All too often, tourism development fails to bring together government, businesses and civil society.

Without integrated, systematic planning that takes into account the different uses of the ocean, the industry is missing out on opportunities to build the resilience of the ocean and coasts.

This is especially important in the face of increasingly unpredictable climate change.
200 million jobs generated by the marine tourism industry globally   Cruise ships in the Caribbean are estimated to produce more than 700,000 tonnes of wastewater per year  

What WWF is doing

We’re focused on reducing the footprint of the tourism sector on marine and coastal habitats, and biodiversity.

Our approach: promoting the adequate use of marine and coastal resources and increased marine protected areas, while creating economic benefits for local communities.

We advocate for:
  • improved environmental practice and supporting regulatory frameworks
  • engaging the industry as partners and advocates in the advocacy efforts to protect marine habitats and biodiversity
Areas of focus

Improved environmental practice and supporting regulatory frameworks

Providing support for the establishment and management of MPAs and key species

Provide the skills for people to rely on tourism activities that are not destructive