Most of the time, the true value of ecosystem services is not known or appreciated. In fact, studies show they provide significant value:
The value of ecosystems (from coral reefs to seagrass meadows), and species (from whale sharks to marine turtles) is such that not protecting them is the equivalent of wiping out substantial parts of the economy.
What WWF is doing
To make sure that assessments of the value of ecosystems become a sound basis for sustainable development, WWF works to:
- Raise awareness of the value of ecosystems, especially to policymakers
- Demonstrate the contribution of our ocean and coasts to economies and livelihoods around the globe
- Compel action to combat climate change by showing how climate-driven changes in oceans and coastal areas affect the things people rely on and care about
In many of WWF's Priority Places
, areas of critical importance to biodiversity and people's livelihoods, we have calculated the economic value of natural assets and ecosystems.
This is important, because it allows us to understand the impacts and potential tradeoffs of development in places such as the Arctic,
the Northern Mozambique Channel
and the Mediterranean
—and share them with decision-makers, coastal communities and other relevant stakeholders.