What you can do | WWF

What you can do

Brochure - "Set Your Longline Deep: Catch more target species and avoid bycatch using a new ... 
	© Smart Gear / Steve Beverly
Brochure - "Set Your Longline Deep: Catch more target species and avoid bycatch using a new gear design"
© Smart Gear / Steve Beverly
Each and every one of us can help to stop the unnecessary waste of marine life caused by bycatch and promote sustainable fishing and seafood consumption - from fishers and fish processors to seafood lovers, supermarkets, restaurants and politicians.
Fishers, fisheries managers and governments clearly need to implement and enforce sustainable fishing practices. 

And all fisheries processors, traders, retailers and consumers of seafood need to realize that our seas and oceans have limited sources and exercise their influence when procuring and selling fish products on the market. 


Fisheries managers and governments

	© WWF-Malaysia
National Ecosystem Approach to Fisheries Management (EAFM) Workshop
© WWF-Malaysia

Fishermen: Take a leadership role!

	© WWF / Gustavo Ybarra
Measuring lobsters, Baja California, Mexico.
© WWF / Gustavo Ybarra
  • Design and use more selective fishing gear
  • Proactively support and campaign for the creation of better fisheries management
  • Engage in correct post-capture release techniques to maximize an animal's chances of survival
  • Proactively become involved in the testing of bycatch solutions
  • Explore the potential for MSC certification in your fishery

Have an innovative idea for reducing bycatch? Take part in the Smart Gear Competition!

Map my track - Fishermen show how it is done

Make your fishing operations transparent - Register on www.transparentsea.org

 Fisheries which cooperate with WWF can show that they are committed to legal and responsible fishing. They can register voluntarily on our data sharing platform www.transparentsea.org and show that they respect boundaries of sensitive areas and no take zones and use responsible fishing practices. All results and tracks will be published on a regular basis if the fishery agrees.




Fish processors, traders and retailers

	© WWF / Lorraine Hitch
Bigeye Tuna for sale at the fish market in Hawaii.
© WWF / Lorraine Hitch
  • Participate in a Fishery Improvement Project (FIP), or a Fishery Conservation Project (FCP)
  • Map your supply chains (WWF has developed tools that can help you)
  • Make a commitment to source 100% MSC certified seafood (for sale and for own operations) within a reasonable time frame (5-10 years)
  • Ask your seafood supply chain to improve environmental performance by sourcing MSC-certified fish products and bycatch reduction measures
  • Buy seafood products from responsible, MSC-certified fisheries
  • Support WWF´s work for better fisheries management

Seafood lovers

	© WWF - Beatrice Lundberg/ Pressens bild
© WWF - Beatrice Lundberg/ Pressens bild
  • Buy MSC-certified seafood
  • Ask for seafood from sustainable fisheries in the supermarket, on the market and in restaurants
  • Avoid seafood from problematic fisheries. Want to identify these? See WWF´s seafood guides
  • Spread the word!
  • Become a member – your valuable support will help WWF in its work to tackle bycatch practices and illegal fishing 

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