As a conservation organization, WWF is concerned about the loss of biodiversity and the degrading quality of the world's environment.
But we are also increasingly concerned about loss of cultures and knowledge.
Traditional peoples have accumulated vast amounts of ecological knowledge in their long history of managing the environment – knowledge that could be beneficial for nature conservation and sustainable use of natural resources worldwide.
WWF supports indigenous and traditional peoples to sustainably manage their resources, and to maintain, use, and strengthen their traditional ecological knowledge.
In doing so, WWF fully respects indigenous and traditional peoples' human and development rights, and recognizes the importance of the conservation of their cultures.
This is a difficult and complex challenge in times of globalization and expanding economic and market forces; a task that requires cooperation and partnerships.