Cotton production is an important source of income for farmers and an important pillar of the Pakistani economy. Cotton is mainly grown on irrigated land and about 75% of imported pesticides are used for its cultivation.
WWF and IKEA are collaborating on a project to improve livelihoods through the introduction of Better Management Practices (BMP) to make cotton cultivation in Pakistan more sustainable and economically viable. We do this by working with famers to reduce inputs—only irrigate and use pesticides when needed, as opposed to following a set schedule and using pesticides preventively.
This allows farmers to grow more with less costs and leaves them with more income without having to sell their crop at a higher price.
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