DetoX Campaign: revealing the truth about chemicals
After years of chemicals mismanagement resulting in the widespread contamination of wildlife, humans and the environment, the reform of chemicals legislation in Europe offered a unique opportunity to secure safer chemicals for the future.
WWF saw REACH as a once in a lifetime opportunity to ensure this new legislation made a real difference. From 2003 until 2006 WWF ran the DetoX Campaign to exert maximum influence on the content of this mammoth legislation.
WWF’s objective was to ensure that the newly proposed law on chemicals would help identify and phase out the most hazardous chemicals. It also aimed to make safety information on all chemicals in the EU market publicly available.
WWF’s DetoX Campaign combined policy work with an ambitious communication programme in order to create awareness amongst decision makers and the public on chemical contamination.