Even with more frugal use and greater efficiencies, net demand is likely to grow with rising population and incomes in developing countries. So how can we produce more paper without destroying or degrading forests and ecosystems, in a world where competition for land and water is increasing?
Responsible sourcing and buying of paper
Maximizing the use of recycled fibres and sourcing virgin fibre and plantations from credibly certified forests can reduce paper’s ecological footprint. With the use of clean technology, the manufacturing processes can minimize pulp and paper products’ impacts on climate change and water. Carbon dioxide emissions from the manufacturing process can be reduced by investing in new plants, retrofitting existing plants, heat recovery and increased paper recycling. Responsible consumption practices can also help to reduce the environmental impact of paper.
Wood chips waiting for pulp making system, Shandong, China
How WWF works with paper companies to protect the environment
WWF engages companies and other stakeholders around the world in various ways. We work with committed producers and buyers towards a responsible sourcing of forest products through forest sector transformative partnerships such as the Global Forest and Trade Network and the New Generation Plantations platform, allowing the forest product industry, regulators, investors and other stakeholders to debate, learn from, and improve practices in plantations.
We promote fairer access to paper resources globally and reducing wasteful consumption by joining forces with 100 NGOs in the European Environmental Paper Network. And closely monitor the paper sector to ensure that companies follow their pledges to stop deforestation and properly address their legacy. Find out more here.