Our ambition | WWF
WWF's Coastal Kenya Programme team, working to monitor and protect marine turtles in Lamu seascape ... © Georgina Goodwin / Shoot The Earth / WWF-UK

Our ambition

Together we will turn the tide

The world has changed.
Wildlife has halved in less than a generation. Natural habitats are being put under increasing pressure. And climate change is leading us into uncharted territory.

But people have changed too.

They’re more aware of the threat to essentials like food, water and clean air. They’re more ambitious, more innovative. And they’re backed by a growing number of corporations.

Our mission

To stop the degradation of the planet's natural environment and to build a future in which people live in harmony with nature, by:
  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

Together we will change the way the world works

We can’t turn back time. But if we work together, we can prevent more environmental damage and help restore nature.

We already work with local communities, global corporations, governments and non-governmental organisations.

But we want to do more. So we’re building on the partnerships we currently have – and looking for new ones along the way.

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© National Geographic Stock / Michael Nichols / WWF
© National Geographic Stock / Michael Nichols / WWF
Young children play in Dhoteri, Khata corridor, near Bardia National Park, Nepal. rel=
Young children play in Dhoteri, Khata corridor, near Bardia National Park, Nepal.
© James Morgan / WWF-US

Together we will tackle the biggest threats to our planet

In 2015, the United Nations adopted a new plan to give people and nature a sustainable future.
These six goals represent our contribution to this plan:
  1. Protecting the world’s most threatened species in the wild.
  2. Making oceans productive and resilient.
  3. Safeguarding and restoring forests.
  4. Protecting and reviving rivers and wetlands.
  5. Setting a clear path to limit global warming to 1.5°C.
  6. Making food systems sustainable.

And together we will transform three root causes of environmental damage

We will:
  • Ensure financial institutions consider the environment in every decision.
  • Transform international markets so they sustainably produce goods and services (and encourage the public to be sustainable consumers).
  • Reset the balance of power to make sure the voices of those most affected by environmental change are no longer the most ignored.

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