WWF's Mission, Guiding Principles and Goals

Our aim

  • We need to stop damaging our only life support system.
  • A system on which, factually, we all depend (whether people ignore it or not).
  • We need to share our world with all the other species that live on it. Respectfully. Harmoniously.
  • And we must stop being the cause of their disappearance. Their extinction.
  • We must also learn to live with what natural resources are available to us.
  • It's not hard. It's not rocket science. It just means that in living, we must stop polluting. And poisoning. And being so outrageously wasteful.

Our Mission

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

Our Approach & Goals

WWF has 2 approaches for conserving biodiversity

1. Conserving the Earth’s most outstanding places.
2. Conserving species that are particularly important for habitat or for people.

Strategically focusing efforts on global priority places and species will also help conserve the many other species which share these habitats and/or are vulnerable to the same threats.

2050 Biodiversity Goal

By 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to a more secure and sustainable future for all

2050 Footprint Goal

By 2050, humanity’s global footprint stays within the Earth’s capacity to sustain life and the natural resources of our planet are shared equitably

Guiding Principles

To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:

  • be global, independent, multicultural and non party political
  • use the best available scientific information to address issues and critically evaluate all its endeavours
  • seek dialogue and avoid unnecessary confrontation
  • build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
  • involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
  • strive to build partnerships with other organizations, governments, business and local communities to enhance WWF’s effectiveness
  • run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.

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