All the Colours that Define you are Disappearing | WWF
All the Colours that Define you are Disappearing

Posted on 18 July 2019

When species become extinct, so will those colours.
Species and ecosystems around the globe are being destroyed at an alarming rate
The variety of colours we enjoy every day is provided by the biological diversity of the planet: snow white, fiery red, sky blue, living coral and so on. However, these are #coloursinextinction. This variety is rapidly diminishing. When species become extinct, so will those colours.

The 2018 Living Planet Report informed us that mammals, birds, fish, reptiles and amphibian populations have, on average, declined by 60% in just 40 years. The cause is almost always the fact that we consume far more products and services than nature can provide. We consume the resources of 1.7 planets per year, which means that, since the 1970s, we have used the resources of future generations as if these belonged to us. Excessive fishing or poaching have eradicated many species from the face of the Earth, or forced them to the brink of extinction - such as tigers globally, or Danube sturgeons closer to home.

How do colours go extinct?
Looking around, the world still seems colourful. And yet, in 2016 we lost one third of the Great Barrier Reef. Once a home for thousands of creatures, it became completely white because the ocean temperature increased too much. But even more dangerous are the changes that happen under our nose, so slowly that we barely notice until it is too late. The process is not always evident because one colour, for example the green of the forest, is replaced by another, the yellow of rapeseed. Some changes are even more subtle as one shade is replaced by another. Tropical forests are replaced by tree species that can be harvested quickly. Two shades of green, but only one that can protect thousands of creatures.

This is why it is important to learn to differentiate between colours - and act
WWF-Romania recently launched the Colours in Extinction Campaign, which aims to bring together all those who are aware that we are experiencing an environmental crisis and we need to act to protect biodiversity. The campaign focuses people’s attention on five causes for which WWF is working in Romania - forests, the Danube and the Danube Delta, brown bears, sturgeons and bison.
 
The campaign facilitates engagement and action, starting with the simple gesture of adopting your favourite natural colour and talking on your own social network about what wild species this colour represents, or making a donation to support WWF. More on the campaign site.

For more information:
Adriana Trocea
Brand Manager,
WWF-Romania
atrocea@wwf.ro ,Tel:+40 728278737