In 1961, the year WWF was established, humanity used only two-thirds of the Earths available natural resources. In that same year, most countries had ecological reserves meaning our footprint was lighter and more sustainable. Current rates have us operating way outside that window of sustainability.
Forests are shrinking, freshwater resources are dwindling, land is degrading, and biological diversity is being depleted. At the same time, the continued reliance on fossil fuels creates harmful carbon dioxide emissions that the planet simply cannot absorb.
WWF tackles not only the direct and indirect threats to priortiy species and places but also tackles the drivers behind the threats... the social, economic, and political reasons why these threats exist in the first place.
Here are some ways you can live green and help save the planet:
Choose sustainable goods like seafood labelled with the Marine Stewardship Council (MSC) logo,
And wood that is certified by the Forest Stewardship Council (FSC)
Switch to clean, renewable, abundant energy sources like sun and wind
Be energy efficient
Need help with your donation?
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WWF International cannot provide registered tax receipts to US, Canadian or Australian residents. To make a tax-receiptable donation, please go to wwf.org and locate the WWF office in your country of residence.