Standards by which tissue manufacturers were ranked

The scope of the criteria used in WWF's assessment of European tissue manufacturers covered the setting of a vision and specific targets in three key areas:

1. Responsible Purchasing
2. Efficiency of Use of Fibre Inputs
3. Clean Production


These targets should be integrated into a company's operational strategy through:
4. Environmental Management System

And progress communicated publicly through:
5. Corporate Responsibility Reporting
1. Responsible Purchasing

The Company implements a Policy on Responsible Purchasing that adheres to the standards of the WWF GFTN Responsible Purchasing Guide (RPG), and specific commitments to:

i. Purchase only from known sources that comply with the newly implemented policy
ii. Implement a transparent processes for the systematic tracking of all wood-based materials to provide evidence that the ultimate origin of commodities traded and/or processed is known, is continuously being monitored and can be independently verified
iii. Eliminate all raw materials (roundwood, chips, pulp, filler) from illegal and controversial sources
iv. Buy from plantation companies that are FSC certified and actively committed to improvement of plantation management to enhance biodiversity values in both the plantations and in adjacent area.
v. Commitment to making stepwise progress towards certification by developing a time-bound certification action plan with independent third-party verification by an internationally recognised, credible body, such as the Forest Stewardship Council, for all activities within the chain-of-custody

Companies that manage forests are certified by a credible independent forest certification scheme for  forests which are under its management.

The Company attains membership within the Global Forest and Trade Network, committed to responsible timber consumption and trade.
 
The Company attains membership within a credible, internationally recognised certification scheme.

2. Efficiency of Use of Fibre Inputs

The Company sets a policy and targets on its use of virgin and recycled fibre in its product mix, with specific commitments to:

i. maximize the use of post consumer recycled content
ii. optimises the use of virgin fibre content (e.g. basis weight, grade)

3. Cleaner Production

The Company sets a vision and targets for the production process with specific commitments on:

i. minimize the use of non-wood inputs - specifically water (m3 / ADMT), energy (GWh / ADMT), and additives (resins, starch, colour agents) (t / ADMT).
ii. maximize the use of biomass and other renewable energy, especially from CHP sources
iii. reduce/eliminate emissions/ADMT of CO2, NOx, and SO2
iv. reduce/eliminate emission levels/ADMT of Total Suspended Solids, P, N, COD, BOD and AOX
v. reduce/eliminate levels of solid and hazardous waste to landfill
vi. commits to ongoing Research and Development into cleaner production and transportation technologies

4. Continual Improvement

The Company commits to put in place an Environmental Management System, such as ISO 14001,  EMAS or equivalent  segmented by facilities (e.g. pulp and paper mills). The above vision and targets should be incorporated within the Management System.

5. Corporate Responsibility Reporting (CRR)

The Company makes publicly available its commitments and progress towards the above policies through an annual Corporate Responsibility Report (or Environment Report), available in hard copy or on the company's internet site. 

The Company commits to follow the WWF CRR Guidelines for the Pulp and Paper Sector as a basis for reporting on the commitments.

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