Recycled content of European tissue brands

To help you choose toilet paper with a high recycled content, WWF has surveyed the brands of the major European tissue producers on their recycled fibre content.
Tissue products, such as toilet paper, handkerchiefs, kitchen towels and napkins cannot be recycled after their use, for understandable reasons!
So it is important to ensure that the tissue products you buy contain a high level of recycled content.
Brand Product Information
SCA Tissue Consumer products with recycled fibre content
  Zewa Moll 100% recycled in Austria
  Zewa Deluxe 100% recycled in Eastern Europe
  Zewa Plus 100% recycled in Eastern Europe
  Danke 100% recycled in Netherlands
  Cosy 100% recycled in Austria and Eastern Europe
  Danke 100% recycled in Austria, Germany, Switzerland and the
Netherlands
  Tork 70 - 100% recycled in Nordic countries; 100% recycled in Austria and Eastern Europe
  Edet 70 – 100% recycled in Nordic countries
  Munksjö 70 – 100% recycled in Nordic countries
  Naturalle 100% recycled in the UK
. According to SCA Tissue a range of brands and private labels containing recycled fibre are available on the market, especially in Germany, Austria and in UK. Other SCA Tissue products:
  Velvet United Kingdom
     
Kimberly-Clark Kimberly Clark refused to provide information on branded products with recycled content. Find below a list of consumer brands they sell in different countries
    Scottex Spain and Italy
  Andrex UK
  Hakle Austria, Switzerland, Germany, Czech Republic
  Page Netherlands
  Scott Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Moldova, Netherlands, Poland, Romania, Russia, Scotland, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Yugoslavia
  Kleenex Austria, Germany, Switzerland, France, Czech Republic, Slovakia, UK, Sweden, Norway, Finland, United Kingdom
  Viva - Kleenex Viva Towels - Austria, Belgium, Bosnia/Herzegovina, Bulgaria, China, Croatia, Czech Republic, Denmark, England, Estonia, Finland, France, Germany, Greece, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Japan, Korea, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Romania, Russia, Scotland, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vietnam, Yugoslavia.
  Cottonelle - Kleenex Brand Austria, Belgium, Bosnia/Herzegovina, Bulgaria, China, Croatia, Czech Republic, Denmark, England, Estonia, Finland, France, Germany, Greece, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Japan, Korea, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Romania, Russia, Scotland, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vietnam, Yugoslavia
Georgia Pacific Georgia Pacific consumer products with recycled fibre content:
  Nouvelle United Kingdom (100% recycled)
  Inversoft Ireland (100% recycling)
  Nature Lover bathroom tissue and kitchen towels Nordic countries (100% recycled)
  Lotus (70- 100% recycled) in the Netherlands
  Certain tissue products sold under Lotus brand in Russia contain 100% of recycled fibres
 
  Lotus Embo and Lotus Maxi Nordic countries, according to Georgia Pacific contains a high percentage of recycled fibres
  Away from Home products with high percentage of recycled fibres:
  EnMotion  
  Smartone  
  Marathon  
  Other Georgia Pacific Tissue products:
  Lotus France
  Lotus Tabletop UK
  EMBO Finland
  Colhogar Spain
  KittenSoft Ireland
  Selpak Turkey
  Solo Turkey
  Silen Turkey
  Servis Turkey
  Okay France
  Tenderly Italy
  Delica Greece
Metsä Tissue Metsä Tissue consumer products with known recycled fibre content:  
  Serla bathroom tissue 100% recycled
  Serla household tissue Recycled and virgin fibres
  Other Metsä Tissue products:
  Lambi Sweden, Norway and Denmark, Poland, Russia
  Leni Sweden, Norway
  Serla Denmark, Finland, Norway, Sweden, Estonia, Latvia and Lithuania
  Mola Poland and Czech Republic
  Fasana Nordic countries
  Katrin
Austria, Benelux, Denmark, Estonia, Finland, France, Germany, Ireland, Italy, Latvia, Lithuania, Norway, Poland, Russia, Spain/Portugal, Sweden, Switzerland, United Kingdom
Procter & Gamble Procter and Gamble consumer products in Europe do not contain any recycled fibres: Austria, Bulgaria, Belgium, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Moldova, Netherlands, Norway, Poland, Romania, Russia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Turkey, United Kingdom, Yugoslavia
  Bess  
  Bounty United Kingdom, Germany, Austria, Switzerland, Greece
  Charmin United Kingdom, Germany, Austria, Switzerland
    (Charmin bath tissue and Charmin napkins in Mexico contain around 70% post-consumer recycled content)
  Puffs  
  Tempo  
  Swiffer  

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