M-Real

How responsible are the wood fibres used for fine paper production?

Result: 47% of the achievable points for this section
Arrow up
  • The current level of recycled fibre used for fine paper production (19 %) is the highest of the fine paper producers listed publicly
  • The lion’s share of recycled fibre used for fine paper production is post-consumer
  • All virgin fibres for fine paper production are either certified or meet the FSC Controlled Wood standard
  • M-Real requires from all fibre suppliers information on origin of fibre. The data on fibre origin are reported in M-Real’s Paper Profiles and are third-party verified
Arrow down
  • M-Real's wood procurement policy does not explicitly exclude fibre that comes from conversion of natural forest or other high conservation value eco-systems into plantations
  • M-Real does not have a specific target for FSC certified fibre content for fine paper production
  • M-Real made a public commitment toward certification (FSC and PEFC), but not a clear commitment towards FSC and preferential sourcing of FSC wood fibres
  • M-Real does not commit to survey their market pulp suppliers with the WWF Paper Scorecard

Company snapshot

Origin: Finland
Main markets: Europe, Asia
Origin of mills: Austria, Finland, France, Germany, Sweden
Main product brands:Data Copy, Evolve, Logic, Zanders, Zanto 
website

Caveat

Assessment covers office papers only

How clean and efficient is the production of fine paper?

Result: 40% of the achievable points for this section
Arrow up
  • Fossil CO2 emissions per tonne of paper (134 kg) are the lowest of the fine paper producers listed publicly
  • All recycled fibre used is bleached Process Chlorine Free
  • M-Real uses EU flower and Nordic Swan eco label criteria to survey pulp suppliers on environmental parameters on clean production
Arrow down
  • Water consumption (60 m³) per tonne of paper is high compared to other companies
  • M-Real does not use virgin fibre bleached Totally Chlorine Free (TCF)
  • M-Real does not have a system in place to monitor CO2 emissions for land use and land use change due to fibre harvesting
  • M-Real does not commit to survey their market pulp suppliers with the WWF Paper Scorecard on parameters for clean production

Environmental management systems and transparency

Result: 44% of the achievable points for this section
Arrow up
  • All M-Real fine paper mills have ISO 14001 or EMAS certified environmental management systems in place
  • M-Real has provided all information requested by WWF, including supporting documents, to be used for the assessment of the company
  • M-Real informs publicly for each mill on emissions to air, landfill waste and most emissions to water
Arrow down
  • M-Real does not inform publicly on post-consumer recycled fibre use and recycled fibre targets
  • M-Real does not report at Global Reporting Initiative standard

Subscribe to our mailing list

* indicates required
Sign the pledge - Seize Your Power

see all WWF gifts

Building a future in which humans live in harmony with nature.

Photos and graphics © WWF or used with permission. Text available under a Creative Commons licence.