Pulpwood harvesting and plantations can damage ecosystems and create social issues if not carried out responsibly. The WWF Paper Company Environmental Index measures how companies are reducing their footprint on forests – how much they use recycled fibre, chain of custody certified virgin fibre (known sources) and credibly-certified fibre in their global production.
The Index criteria apply to both company policy and production, thus measuring each company's targets and actual performance. This includes most parameters in the company's own operations as well as the supply chain i.e. market pulp bought for production of the end product. The data used in the Environmental Index is from 2008.