Methodology | WWF


WWF's Environmental Paper Company Index covers the major impacts of the paper industry on the environment for the production of newspaper grades, graphic paper, packaging, tissue, or pulp.
The companies scored against the following 3 aspects:

impacts on forest ecosystems from fibre sourcing 35%
emissions from manufacturing processes such as water pollution and greenhouse gas emissions 35%
reporting and Environmental Management System 30%

» Download the questions WWF asked the companies here.

The criteria apply to both policy and production, hence measuring each company's targets and actual performance. The Index includes companies' own operations as well as those of the supply chain (e.g. market pulp bought for production of the end product).

Its hard to score top points – on purpose

WWF sets high ambitions in its evaluation method and it is not easy to achieve top scores in our evaluation – and yet some companies already show outstanding performance on some aspects. 

WWF´s Living Forest report projects huge challenges for our society in the next 30 years due to growing population and demand for many commodities. The forest based industry has the opportunity to position itself as leader on sustainability based on renewables in an age of resource scarcity. The challenges ahead demand sector-wide ambitious environmental goals and targets and maximum transparency.

Engagement of companies and evaluation method

  1. 70 major producers representing 25% of global wood pulp production and 35% of global paper and paperboard production were invited in early 2013 to participate in the EPCI. WWF used different channels to inform companies about their invitation.
  2. WWF analysed the information provided in the filled-in questionnaires by the 25 participants and directly interacted with the companies for clarifications on data provided.
  3. The rating was based on a mathematical calculation which was shown in the questionnaire participating companies were answering
  4. Company data remains confidential and only aggregated results are published on WWF´s website.
  5. Where WWF notes significant areas of improvement on some details this can be publicly referenced in agreement with the companies.
  6. Companies participating in the EPCI can request WWF´s advice and feedback on potential areas of improvement, potential risks and tools to support company efforts towards greater sustainability

The companies recognized in EPCI 2013 for their transparency together produce:

29% of world's
28% of world's
14% of world's
14% of world's
6% of world's


Limits in Comparison

The overall and section scores are not directly comparable between the EPCI 2011 and EPCI 2013
WWF tools to support paper producers on their sustainability path
Ratings are based on information received from the companies. Even though WWF asks for some evidence to substantiate data given, WWF is not verifying this information and relies on accurate data being provided by transparent producers.
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