Flexible giving | WWF
© naturepl.com / Christophe Courteau / WWF

Flexible giving

STRENGTHENING THE CORE OF WWF
Together we can challenge the threats to nature, and help ensure its ability to provide - for the benefit of every living creature including ourselves

Nature is vital and under threat. It provides our life-support system. But it is now under threat like never before. Globally we are all using the planet’s resources faster than nature can naturally restore itself. We must all act now to reverse the damage and replenish nature. For nearly 60 years, WWF has been working in unity with many to achieve lasting conservation results. Working across 100 countries and supported by more than 5 million members, WWF has evolved into a global movement strategically guided by the WWF International Secretariat.

IN LESS THAN 50 YEARS, WE'VE SEEN AN OVERALL DECLINE OF 60% IN POPULATION SIZES OF VERTEBRATE SPECIES.

SUPPORT WWF TO MEET THE 2030 CHALLENGES

© Jonathan Caramanus / Green Renaissance / WWF UK

A flexible gift for WWF International will be directed towards strengthening our core business functions and support the WWF network to respond to new opportunities or urgent threats.  Such a gift will reinforce our conservation work, by enabling:

  • Our nine conservation communities to manage conservation research and analysis,
  • To monitor and evaluate our impact,
  • The engagement teams to secure additional funds from governments, supporters and partners,
  • The communications team to reach our goal of engaging 1 billion people with nature,
  • Strategic leadership at a global level to support the network. 

A flexible gift is of huge value to WWF, and will be used in areas and at the times it is needed most.

A FLEXIBLE GIFT WILL SUPPORT OUR CORE BUSINESS FUNCTIONS

Global Stategic Leadership for Conservation

Composed of leaders from the conservation community, WWF International teams provide global strategic leadership to maximise our impact at a global and local level.


IMPACT: Creating and supporting solutions at a global level that serve nature and people.

Global philanthropy

Using funds from our dedicated philanthropists we can leverage additional support and fill any funding gaps we have in our conservation activities. Support here is also allocated to strengthening the local fundraising capacity of WWF offices in the south and east, thus increasing their income  and advancing their conservation capacity.



IMPACT: Leveraging more funding for conservation.

Global Operations Management



A critical function within WWF is the administration and the operationalisation of the network, which allow us to create the highest level of efficiency possible. This work includes the financial monitoring of WWF International, the monitoring and evaluation of the network, people management by the human resources team and the compliance to the required regulatory standards.

IMPACT: Maintaining the efficiency of the network.

Global Communications, Campaigns & Advocacy

The global communications team are amplifying the voice of WWF. Their work is vital to reach 1 billion people across the world, for example by driving Earth Hour and creating the Living Planet Report. Our advocacy team are helping to influence government bodies to make commitments and pass laws on the environment and human rights, and our campaigns help mobilize society and governments.

IMPACT: Moving nature up the global agenda.

FLEXIBLE GIVING FOR A GLOBAL IMPACT
How you can help - a strategic and flexible investment

Your gift or pledge today will advance conservation at an unprecedented scale. It will achieve impact on a global scale by tying all of our conservation outputs together, empowering the strategic direction and  implementation of our activities towards realizing the goals for each of the six conservation priorities; Oceans, Forests, Wildlfie, Food, Climate and Freshwater, and three drivers; Finance, Governance and Markets.

Rather than directly funding a specific species or project, you will be underpinning every project, every initiative and every effort WWF makes to bring balance back to nature.

Giving flexibly supports the core teams and secures the long-term stability and sustainability of operations, empowering the urgent mission of redefining humanity’s relationship with the planet.

Please feel free to contact us:
Jennifer Meunier, Head of Fundraising Operations 
jmeunier@wwfint.org
+41 22 364 9296

Very high swing in Sibuan Island inhabited by Bajau Laut sea gypsies. Semporna, Sabah, Malaysia.

© Jurgen Freund / WWF