WWF, Tiger Beer and KENZO launch a fashion collection to connect you to endangered tigers.
Current trends use the symbol of the tiger for aesthetic reasons. But this majestic wild animal is more than a design on a garment or a logo on a bottle. It is a living, roaming animal that is dangerously close to extinction.
Inspired by eight wild tiger stories...
WWF & Tiger Beer Partnership
The world’s wild tiger population has shrunk by an alarming 95 per cent in the last century due to illegal tiger trade, poaching and habitat loss.
Because Tiger Beer can’t imagine a world without tigers, it has embarked on a six-year global partnership with WWF, starting with a USD 1 million annual donation to support the organization’s tiger conservation efforts.
This partnership with Tiger Beer aims to raise awareness of the plight of the wild tigers through a series of initiatives.