This limited-time collection is available in H&M stores worldwide and online starting 27th September 2018 and only while stocks last!
The collection is made from more sustainable materials and follows strict environmental and social criteria*. 10% of the sales price of the collection will go towards supporting WWF’s wildlife, freshwater, and climate work. This campaign is an extension of WWF and H&M's long-standing transformational partnership which seeks to make H&M, and the wider fashion industry, more sustainable.
Take action! There are many ways you can help protect our beautiful planet and the people and wildlife that share it. Together we can make a difference!
Protecting nature is at the very heart of what WWF does. For more than 50 years, we have worked to preserve the marvelous array of life on our planet by applying science and working closely with communities.
But WWF is about more than wildlife. We want to safeguard the air we all breathe, the water we drink, the food we eat and all the other priceless resources nature provides. We want to build a future in which people live in harmony with nature.
Of course, looking after the planet isn’t a job for one organization. That’s why we work with our supporters, governments and corporate partners to have an impact. Together, anything is possible!
The textile and fashion industry is important to WWF because raw materials are often grown or processed in some of the world's most stressed and polluted river basins. Textile supply chains are also often based in countries that are highly dependent on fossil fuels.
By working together, H&M and WWF have the potential to affect real change - within H&M and beyond. As H&M is a leading player in the fashion industry, it influences suppliers, customers and other brands to become more sustainable. Together, we want to demonstrate to other companies that more sustainable practices are both possible and valuable for business.
* Each product of the collection is made of minimum 95% certified organic cotton and compliant with strict standards such as OCS (Organic Content Standard) or GOTS 4.0 (Global Organic Textile Standard) and checked by an independent certification body like Control Union or ICEA. The factories comply with the BSR water quality standard in their processes, and chemicals used throughout the supply chain are in compliance with H&M RSL (comparable with GOTS). H&M’s Sustainability Commitments are aligned with internationally agreed standards. These include applicable UN and ILO Conventions, such as the Universal Declaration of Human Rights, the International Labour Organization’s Declaration on Fundamental Principles and Rights at Work, and the UN Guiding Principles on Business and Human Rights, as well as national legislation.