The Coca-Cola Company | WWF

The Coca-Cola Company

Because water is essential to nature, communities, and business, The Coca-Cola Company and WWF launched a transformational partnership in 2007 to help conserve the world’s freshwater resources. Expanding this focus and building on our progress, we have renewed our collaboration through 2020 to achieve even greater impact by helping address the natural resource challenges that impact fresh water.

Together, we will more deeply engage the company’s value chain; involve additional partners to achieve greater scale and impact; and spark commitments from businesses, governments, and consumers to take action to value, conserve, and protect the planet’s natural resources.

Expanding Our Focus with Water+

Through our Water+ commitment, we will help tackle the forces that impact fresh water. In a resource constrained world, balancing the needs of business, communities, and nature is imperative. Responding to this challenge, we pledge to:

  • Help ensure healthy, resilient freshwater basins in 11 key regions

  • Measurably improve environmental performance across the company’s value chain

    We will improve agriculture, climate, packaging and water efficiency impacts, building a sustainable value chain for the 21st century and beyond. These efforts include the following 2020 targets:

    • Climate Protection: Coca-Cola will reduce the carbon embedded in its drinks 25 percent. This will include making comprehensive carbon footprint reductions across its manufacturing processes, packaging formats, delivery fleet, refrigeration equipment and ingredient sourcing.
    • Renewable Packaging: Coca-Cola will work with WWF to assess the environmental and social performance of plant-based materials for potential use in renewable packaging. This will enable the company to meet its goal of using PlantBottle™ packaging in all of its PET plastic bottles.
    • Sustainable Sourcing: Coca-Cola will work to sustainably source its key agricultural ingredients, including sugarcane, sugar beets, corn, tea, palm oil, soy, pulp and paper fiber, and oranges. The Company has established Sustainable Agriculture Guiding Principles and will work with WWF to implement the guidelines throughout the Coca-Cola system for these commodities.
    • Water Efficiency: Coca-Cola will improve water efficiency in its manufacturing operations by an additional 25 percent through operational improvements across the Coca-Cola system, based on 2010 water efficiency levels. This target complements the 21.4 percent improvement in water efficiency that it achieved from 2004 through 2012.
  • Integrate the value of nature into public and private decision-making processes

    Together, we will advance holistic conservation planning and science to advocate for nature in public and private decision-making processes. Coca-Cola and WWF will:

    • Advance the science: To ensure the successful integration of nature’s value into decision making, we will work to fill scientific gaps. This work will involve developing models, integrating approaches, building knowledge, designing tools, and creating a framework to evaluate tradeoffs and synergies between conserving biodiversity, supplying ecosystem services, and minimizing costs.
    • Establish the business case: By providing sound ecological, social, and economic reasons to incorporate biodiversity and ecosystem services into corporate decision-making processes, we will create the quantitative tools needed to enable the private sector to account for and invest in natural capital.
  • Convene influential partners to solve global environmental challenges

    We will convene extraordinary partners from government, academia, industry, civil society and the public to help solve shared global challenges. Involving additional partners, we hope to achieve greater scale and impact as we seek to catalyze action to value, conserve, and protect the planet’s natural resources like fresh water.

Building on a Strong Foundation

Since 2007, The Coca-Cola Company and WWF have worked together to conserve and protect freshwater resources around the world and improve the efficiency of Coca-Cola’s operations.

To date, the partnership has led to major conservation gains, including improving the ecological health of seven of the world’s most important freshwater basins across five continents, helping improve the Coca-Cola system’s water efficiency by more than 20 percent, working to prevent 5 million metric tons of CO2 emissions across Coca-Cola’s global manufacturing operations, and promoting more sustainable agricultural practices in the Company’s supply chain.

For more information about results from our first phase of the partnership, read our 2007-2012 Fact Sheet and Annual Reviews, and learn more about our efforts to help conserve iconic freshwater basins around the globe.

More information on the relationship 


  • WWF & Coca-Cola’s Work to Conserve Fresh Water

    Together, The Coca-Cola Company and WWF are working to use water more efficiently within the Coca-Cola system and conserve freshwater resources around the world. Because Coca-Cola depends on freshwater supplies, understanding watersheds and how they work is extremely important to its business.

  • Working with Coca-Cola to Improve the Sustainability of Agricultural Ingredients

    Together, WWF and Coca-Cola have piloted projects on sustainable sugarcane cultivation in Australia, Brazil, South Africa, and Honduras, working with sugarcane farmers to align their practices with the Bonsucro Standard.

  • Working with Coca-Cola to Improve Energy Efficiency and Reduce Emissions

    WWF and The Coca-Cola Company are working together to improve energy efficiency and reduce emissions in Coca-Cola's manufacturing operations, including those of over 300 independent bottlers. Together, WWF and Coca-Cola are working to achieve the company’s emissions reduction goals of growing the business, not the carbon, worldwide and reducing emissions five percent in developed countries.

  • WWF and The Coca-Cola Company Team Up to Protect Polar Bears

    WWF and The Coca-Cola Company are working to protect the Arctic. Building upon Coca-Cola’s support, since 2007, of WWF’s efforts to protect polar bears, together we are working to raise widespread awareness and funds to help protect the polar bear and its habitat.

Contact us

Maria Boulos
Director Corporate Relations
WWF International
T: +41 22 364 9516
Email Maria