Healthy forests are important to both WWF and Avon. WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. Forest conservation is a top priority in WWF's work.
Avon Products, Inc is the world's largest direct seller of beauty, fashion and home products, with more than $11 billion in annual revenue. As one of world’s largest catalogue producers and consumers of paper products—distributing product brochures in more than 120 countries—Avon can drive sustainable solutions throughout the pulp and paper supply chain.
Where We Are Focusing Our EffortsRecognizing its potential to generate positive outcomes in many of the world’s most valuable and threatened forests, Avon is working with WWF in two key areas.
As a member of WWF’s Global Forest & Trade Network (GFTN), Avon is helping to drive sustainable solutions in the pulp and paper supply chain. Similarly, Avon’s is engaging its own customers in halting deforestation through a unique education campaign called Hello Green Tomorrow.
Avon’s Hello Green Tomorrow campaign is actively supporting WWF’s reforestation efforts in Indonesia. Home to orangutans, tigers and countless other species—as well as millions of people. In more than 50 countries the campaign is raising funds and building awareness to help end deforestation and restore critically endangered rainforests.