Pulp and paper
This challenge spans the whole supply chain, from where and how wood is grown and harvested to how wisely and efficiently it is processed, used and reused. It also involves changes to consumption patterns – like eliminating excessive and wasteful use of paper in rich societies, while improving access for the poor to paper products that can improve education, hygiene and food safety.
Advancing technology is enabling new uses of wood and its core chemical components in composites, films and chemically processed speciality cellulose. Such uses can add significantly to the volume of wood that needs to be extracted from forests or grown in plantations.
Pulp and paper is made of wood fibres originating from natural forests or pulpwood plantations. Over half of the resource comes already from recycled fibre and other fibre sources such as agricultural residue. There is however still potential for growth in recycled fibre use.
Global production and trends
Globally the production of pulp is led by North America (36 percent), which accounts for over one third of the pulp production. A further 25 percent of the global pulp production comes from Europe, 21 percent from Asia and 15 percent from Latin America. In 2016, the total global pulp production was 181 million metric tons.
Globally the production of paper is led by Asia. Europe is the world's second-largest paper producer, producing some 26 percent of the world's paper supply, followed by North America (20 percent) and Latin America (55 percent). In 2016, the total world paper production was 411 million metric tons.
Wood chips waiting for pulp making system, Shandong, China
Many global pulp and paper companies are moving their production to the South due to lower production costs and proximity to fast growing pulpwood plantations. Hence, responsible pulpwood plantations practices are urgently needed. Unsustainable logging by some businesses in the paper industry seriously degrades forests, accelerates climate change and leads to wildlife loss. Such practices also affect people who depend directly on forests.
WWF engages companies and other stakeholders in various ways around the world to:
- stop destructive forest management
- encourage environmentally, socially responsible production and consumption of paper products, that are credibly certified
- Conserve and restore forests and other ecosystems (wetlands, peatlands and grasslands)
How can this trend be reversed?Through its pulp and paper work, WWF encourages stakeholders to manage forests sustainably, clean pulp and paper manufacturing and promote responsible paper consumption.
What WWF is doing
- Promoting responsible pulpwood sourcing, clean pulp and paper production, responsible paper use, and transparency across pulp and paper producers and buyers
- Supporting the preservation of high conservation values (HCV) in WWF’s priority places
- Co-ordinating forest sector transformative partnerships such as the WWF Global Forest & Trade Network (GFTN) an initiative which supports responsible trade of timber and paper products and the New Generation Plantations Platform (NGP) which allows forest products industry, regulators, financiers and other stakeholders to debate, learn from and improve practices in plantation forestry
- Supporting responsible investments across the pulp and paper sector
- Promoting the conservation and restoration of forest ecosystems (wetlands, peatlands, grasslands)
- Promoting fairer access to paper resources globally, including reducing wasteful consumption. In order to achieve this, we have joined forces with 100 NGOs in the European Environmental Paper Network
- Closely monitoring the pulp and paper sector to ensure that companies follow their pledges to stop deforestation and address their legacy