What's WWF doing about this growing loss of biodiversity?
Our Goal, Our Promise
By 2050, the integrity of the most outstanding natural places on earth is conserved, contributing to a more secure and sustainable future for all.
"How can WWF promise that?"
- at the local level: in the fields, forests, streams, estuaries and seas with development and conservation workers, local community members, indigenous peoples, farmers, fishers, landowners and consumers
- at the international level: working with and seeking support from governments, policy makers, business and industry leaders, bankers, donors and more
Through our conservation programmes, we are combining traditional conservation with work to address the main drivers of biodiversity loss, including, for example, business practices and consumer choices. In parallel, we’re working to reduce our ecological footprint – the amount of land and natural resources needed to supply our food, water, fibre, and timber, and to absorb our CO2 emissions.
WWF, with its key partners (and that includes you!), can conserve most of life on Earth by conserving the most exceptional ecosystems and habitats – places that are particularly rich in biodiversity, places with unique animals and plants, places like no other.
(Amazon, Congo Basin, New Guineau)
- The most species rich rainforests on Earth
(western arc of the Amazon, Choco-Darien)
- The richest places on Earth for rare, endemic and unique plants
(New Caledonia-Fiji-Vanuatu, Fynbos, Southwest Australia; Madagascar)
- The richest large river systems for freshwater fish
(Amazon/Orinoco, Congo, Mekong, Yangtze)
- The highest levels of endemism in the world for crayfish, mussels, and temperate water fish and the oldest river in the world
(Southeast Rivers and Streams in the US)
- The richest dry formations in the world
(Namib-Karoo-Kaokoveld, Chihuahuan Desert and springs)
- The most diverse flooded grasslands and savannas
- The most diverse tropical savannas, grasslands, and woodlands
- The world’s most diverse coral reefs
(Coral Triangle; Great Barrier Reef-New Caledonia-Fiji, East Africa Marine)
- The most productive seas and sites of enormous aggregations of marine life, including seabirds
(Arctic, Southern Oceans, West African marine)
- The world’s tallest grasslands filled with the highest densities of tigers and rhinos
(Terai-Duar savannas of Eastern Himalayas).