Our conservation strategy: future & past
The Earth is at a critical point where we need to preserve biodiversity and lighten humanity’s impact on natural habitats - starting right now.
WWF has embarked on a bold and innovative approach to achieve this challenge in corporation with our many diverse partners.
WWF’s Roadmap for a living planetOur global conservation framework is a science-based plan.
It documents a detailed way forward for catalyzing change on a large scale, focusing efforts on important places, species, and issues.
Not only that, it also aims to tap into the enormous power we all have. As consumers, local community members, landowners, politicians, policy makers, business and industry leaders, development and conservation workers, farmers, and fishers... we all have a role in protecting biodiversity and steering the world towards sustainability.
Building a sustainable future
WWF has now embarked on a bold approach to further catalyze change on a large scale.
This brochure captures some recent successes and shows how, in cooperation with our valuable partners, we will amplify these.
The goals are as ambitious as the challenges are great, but with your support we can do it.
Together we will forge innovative, lasting solutions that build a future where people live in harmony with nature - a Living Planet.