Transforming international markets so that goods and services are produced and consumed more sustainably to meet the needs and aspirations of 2-3 billion additional consumers over the next 30 years
Today, nearly everything we buy – from beef to lipstick to mobile phones – relies on raw materials that come from some of the planet’s most fragile and ecologically valuable places. These travel along complex supply chains and involve manufacturing processes that have important impacts in terms of freshwater use, pollution, and energy use. Consumer use and disposal then create a further set of challenges to be faced depending on the specific product.
That’s why WWF works with business to improve the production and consumption of products derived from vital natural resources.
Together with partners, we’re transforming multi-billion dollar industries, helping them produce the goods and services we need in ways that avoid damaging the natural systems on which we all depend.
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