Regional Manager Individual Fundraising WWF Danube-Carpathian Programme | WWF
Regional Manager Individual Fundraising WWF Danube-Carpathian Programme

Posted on 07 December 2018

Location - Bucharest, Budapest or Sofia
Position title: Regional Individual Fundraising Manager
Reports to:      Regional Managing Director (PO Rep), WWF-DCP
Supervises:     Individual Fundraising staff (currently in Bulgaria, Hungary and Romania)
Location:         Bucharest, Budapest or Sofia. In exceptional cases, another location in the Danube-Carpathian region may be possible.
Major functions/Background: For almost three decades, WWF has been a leading force for environmental protection and sustainable development in the Danube-Carpathian region of Central and Southeastern Europe. In recent years, the organization has increased its public engagement and begun individual fundraising programmes in Hungary, Romania and Bulgaria, including both online and face-to-face.
A recent strategic review has determined that there is significant untapped potential to generate additional, flexible resources and attract individual supporters for WWF’s mission in the “Green Heart of Europe”. The review further determined that individual engagement of people as citizens, consumers, activists and supporters will be key to WWF’s long-term efforts to promote environmental protection and sustainable development in Central and Southeastern Europe.
Toward this end, WWF has made a strategic decision to significantly increase investment and development of individual fundraising in the region. Reporting to the Regional Director and working closely with relevant Country Directors, this new position will oversee that development, playing a key role in developing and promoting individual support for WWF in the region.
To lead the development of and manage the investment in individual fundraising (including e.g. online and face-to-face) for WWF-DCP, particularly Bulgaria, Hungary and Romania, and increase the volume of this flexible financial support.
Main Responsibilities
  1. Provides overall leadership and the driving force for the development of individual giving for WWF in the Danube-Carpathian region. Works closely with the Regional Managing Director, Country Directors and responsible local managers (Marketing and Fundraising) and the Board in promoting engagement and individual giving for WWF’s priorities in the region.
  2. Develops and manages the implementation of a strategy for individual fundraising across the broader region, including Hungary, Romania, Bulgaria, Slovakia, Czech Republic and Ukraine. Identifies priorities, including where to invest and in what tools and channels as well as the necessary infrastructure, capacity, professional and other skills for implementation. Provides ongoing supervision for investments.
  3. Provides leadership, direction, advice and capacity building for Individual Fundraising staff in country offices to implement strategies and plans. Creates and leads an Individual Fundraising community in the region that maximises synergies and efficiency and effectiveness of operations.
  4. Monitors and evaluates results of Individual Fundraising across the region and undertakes adaptive management as necessary and relevant.

Specific tasks:
  • Develops the long-term business case and strategic direction for development of Individual Fundraising in the Danube-Carpathian region.
  • Develops and oversees market development plans.
  • Identifies and develops channels to use (face-to-face and Online), and markets.
  • Advises the board and senior management on strategic decisions regarding Individual Fundraising.
  • Manages regional investment fund for Individual Fundraising. Leads the development of regional Individual Fundraising campaigns. Identifies and realises synergies across offices (staff capacity, infrastructure, resources).
  • Identifies and leads the development of technical platforms, e.g. websites, content management systems, etc., including selection and contracting of suppliers at regional level.
  • Establishes benchmarks and objectives, including profitability level, lifetime value, churn rate, etc. for the region and countries.
  • Provides leadership and management for local teams. Establishes and maintains a system of experience exchange and best practice sharing. Provides coaching and mentoring, where relevant.
  • Establishes a system of reporting relevant to decision-makers at regional and country levels.
  • Ensures that agreed plans and budgets and related reporting requirements are delivered and meet agreed Key Performance Indicators.
  • Develops and oversees implementation of a donor care strategy.
  • Self-accountable for making decisions, managing resources efficiently, achieving and role modelling WWF values.
  • Holds the team and partners accountable to deliver on their responsibilities.
  • Sets ambitious and challenging goals, takes responsibility for their own personal development and encourages their team to do the same
  • Widely shares their personal vision for WWF, engages and motivates others
  • Future orientated, thinks strategically on a regional (supra-national) scale.
  • Builds and maintains effective relationships, with their team, colleagues, WWF and external partners and supporters
  • Values diversity, sees it as a source of competitive strength
  • Approachable, good listener, easy to talk to.
  • Develops and encourages new and innovative solutions
  • Willing to take disciplined risks.
  • Honest, encourages openness and transparency; demonstrates highest levels of integrity
  • A university degree, particularly in social sciences, business, marketing or fundraising related field; qualifying experience and proven results may be accepted in lieu of an advanced degree.
Experience and skills
  • At least 10 years relevant and progressively responsible professional work experience including individual fundraising. The individual fundraising experience must include role(s) having direct accountability for achieving income targets. Experience with relevant channels, including face to face, direct marketing and online. Experience with emerging markets, particularly in Central and Eastern Europe, is a distinct advantage.
  • Proven skills in people management and coordination, team development and professional advise and support.
  • Business development knowledge (strategy, business modelling, business process engineering, financial planning).
  • Proven organisational skills, ability to handle details, meet deadlines and adapt to changing priorities; ability to stay focused and follow up on long-term projects.
  • Able to work well within the national and larger international WWF team, as well as independently; sensitive to different cultures and diversity.
  • Excellent written and oral communication skills in English.
  • Proficiency in using the MS Office package: Word, PowerPoint, Excel and Outlook.
  • Experience with the WWF Network, environmental sustainability and conservation is an advantage but not a requirement.
  • A second language from the Central and Southeastern European region (Hungarian, Romanian, Slavic language) would be a plus.
Working relationships:
  • Individual Fundraising staff in WWF-DCP (currently teams in Hungary, Romania and Bulgaria).
  • Members of the WWF-DCP regional management team (regional leads for conservation, operations as well as country managers/coordinators).
  • WWF-DCP Country Directors in Hungary, Romania, Bulgaria, Slovakia and Ukraine.
  • WWF-DCP Board, particularly members of the Individual Fundraising Working Group.
  • WWF-Network: The WWF global fundraising community, including Individual Fundraising leads of WWF partners, especially WWF-International Global Development Centre, WWF-Belgium, WWF-Austria, WWF-Germany and WWF-Poland.
  • Agencies and service providers in the Danube-Carpathian region (as relevant).

If you are up to the challenge, please consider joining our team and submit your CV and cover letter in English to the attention of Tsveta Petrushinova, HR Manager at no later than 6 January 2019.
Please understand that we can only contact short-listed candidates. If you would like to understand more about the Danube-Carpathian Programme, please  visit