Cotton Ranking Report 2016 | WWF

Cotton Ranking Report 2016

Posted on
07 June 2016
New independent research by Pesticide Action Network (PAN) UK, Solidaridad and WWF finds that the majority of international companies using most cotton globally are failing to deliver on cotton sustainability. 

Just eight companies out of 37 made it out of the red zone in the ranking research conducted by Rank a Brand, one of Europe’s largest brand-comparison sites on sustainability and corporate social responsibility. Only home furnishing giant IKEA, who top the ranking, score in the green zone with 12 out of a maximum of 19.5 points. C&A (9), H&M (9) and Adidas (7.75) follow in the yellow zone, while Nike (6.75), M&S (5.5), VF Corporation (3.25), and Kering (3) are in the orange zone. Another 29 companies fall in the red zone and appear to do virtually nothing on cotton sustainability.

While around 10-13 per cent of global cotton supply can be classed as more sustainable, less than a fifth of this amount is actually being used as more sustainable cotton in products with the rest being sold as conventional due to lack of demand from top brands and companies.

Rank a Brand scored company performance across three areas: policy, sourcing and use, and traceability. Most points were available for sourcing and use with companies assessed according to volumes used from Better Cotton, Cotton made in Africa, Organic, and Fairtrade – the four standards judged to be sustainable for this research.

PAN UK, Solidaridad and WWF are calling on all companies using large volumes of cotton to set, report and deliver on time-bound targets for cotton sustainability – companies serious about sustainability should be using 100% cotton from more sustainable sources by 2020 at the latest.