Earth Hour goes blue!

Posted on 07 October 2013  | 
Earth Hour 2014, on Saturday 29 March, will see the launch of a new phase in the development of WWF’s mass engagement initiative. Earth Hour Blue will mobilise crowdsourcing and crowdfunding to support conservation and sustainable development projects around the world, enabling Earth Hour to evolve from an annual event to a global movement enabling communities to take responsibility for their environment.
The Eiffel Tower glitters after the switch off
© Nina Munn / WWF Enlarge

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