Rainforest Rescue is a partnership with SKY television to protect three million hectares of tropical forest in the Brazilian Amazon. The scheme works with local communities in Acre in the Brazilian Amazon to promote sustainable farming, and eliminate ‘slash and burn’ methods where natural forest is cut to clear land for crops and burned to provide fertilizer. This releases carbon emissions that cause climate change, and the fragile soil is quickly exhausted so more forest is burned. Over 1,000 small-scale farmers have joined the WWF-SKY scheme. Market opportunities are also being provided for sustainable rubber harvesters as an alternative to destructive practices such as cattle ranching.