'Voyage Through Northwest Passage' continues its journey in new iPad app



Posted on 01 May 2013  | 
The New Northwest Passage App
© Cameron Dueck / WWFEnlarge
In the summer of 2009, Canadian journalist, adventurer and filmmaker Cameron Dueck sailed the infamous Northwest Passage on his yacht, the Silent Sound. Following the voyage, Great Plains Publications published his story, which was later developed into an award-winning documentary film. Now, in partnership with WWF, the expedition from Victoria, British Columbia to Halifax, Nova Scotia, is being retold as an iOS App for iPad and iPad mini.

The App melds both print and digital content, producing an interactive experience that enhances the story narrative and allows the viewer to learn more about northern communities and climate change in a more
meaningful way. The viewer can access detailed profiles on people, places and issues and even calculate their own carbon footprint with the tap of a screen.

“The book is about how life in the North is changing, both in terms of the environment and how communities live up there,” says Cameron Dueck, author of The New Northwest Passage. “The new technology available
today allows me to retell that story with a richness never possible before. The interactivity really makes you feel as if you’re part of the adventure.”

WWF was a partner in the sailing expedition and is also a key project partner for the App, providing climate change charts and graphs for App to enhance the story. 10 per cent of all the sales will go towards the WWF's Global Arctic Program, which combats threats to the Arctic region and aims to preserve biodiversity and sustainability in the North.

The New Northwest Passage App is now available online in the iTunes App store or at www.northwestpassageapp.com.


The New Northwest Passage App
© Cameron Dueck / WWF Enlarge

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