Tourism Opportunities of Armenian Protected Areas in ITB Berlin
It was the first time that the Armenian Protected Areas were presented at ITB. This activity was initiated and implemented by Transboundary Joint Secretariat (TJS) and funded by KfW Development Bank. In the framework of this project a brochure for Armenian Protected Areas was published in German and English languages and distributed from the Armenian stand during the exhibition.
ITB Berlin 2013 was the world’s largest exhibition for international tourism policy decision-makers and business leaders. The German chancellor Angela Merkel, the Indonesian president Susilo Bambang Yudhoyono, representatives of the World Tourism Organization (UNWTO), the Pacific Asia Travel Association (PATA) and the World Travel & Tourism Council (WTTC), as well as more than 100 ministers of tourism and state secretaries, met in Berlin to help shape the future for growth in the tourism industry.
From 6 to 10 March 2013, 10,086 exhibitors from 188 countries presented their products and services. Overall, some 110,000 trade visitors came to Berlin, of whom 43 per cent were from abroad. This year there was a slight increase in buyers from the USA and the Middle East.