Enjoy seafood the sustainable way!



Posted on 28 September 2012  | 
Golden Fresh and WWF Singapore invite you and your family to experience sustainably harvested seafood with us!

From 5 to 7 October, head down to any of the four Cold Storage or Market Place outlets below from 10.00am to 9.00pm to sample Pacific West’s Marine Stewardship Council (MSC) certified fish fillets (a premium product of Golden Fresh) and pick up some cooking tips on preparing Pacific West products for your family:
  • Centerpoint Cold Storage
  • Jelita Cold Storage
  • Causeway Point Cold Storage
  • Jasons Market Place Raffles City
In addition, every purchase of 2 Pacific West MSC-certified products gives you a chance to take part in the WWF Sustainable Seafood game and win prizes while learning to make responsible choices for sustainable seafood.

We look forward to seeing you at our roadshows!

For more information on the roadshows, please visit wwf.sg

About World Wide Fund for Nature Singapore

WWF – World Wide Fund for Nature is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the Planet’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

In 2010, WWF Singapore launched the Singapore Seafood Guide and Sustainable Seafood Campaign to promote responsible choice for sustainable seafood to help safeguard the future of our fisheries and other marine life. www.wwf.sg

About Golden Fresh

Golden Fresh Sdn Bhd is a major seafood processor with value-added seafood products annual turnover of 9,000 tonnes. Our flagship brand Pacific West, is sold throughout the Asia pacific, Oceania, the Middle East, Europe and South Africa. Products are made available through world class retailers, importers, restaurants and fast foods outlets.

Golden Fresh is the first Malaysian seafood processor to be awarded the coveted `Chain of Custody’ certification by the Marine Stewardship Council (MSC) for its commitment towards environmentally friendly and sustainable fisheries.

For more information about Pacific West, log on to www.pacificwestfoods.com

About Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC) is an international non-profit standards programme set up in 1999 to help transform the seafood market to a sustainable basis. The MSC runs the only certification and ecolabelling programme for wild-capture fisheries consistent with the ISEAL Code of Good Practice for Setting Social and Environmental Standards and the United Nations Food and Agricultural Organisation Guidelines for the Eco-labelling of Fish and Fishery Products from Marine Capture Fisheries.

Certified fisheries currently land over seven million metric tonnes of seafood annually – close to eight per cent of the total harvest from wild capture fisheries. Worldwide, more than 15,000 seafood products, which can be traced back to the certified sustainable fisheries, bear the blue MSC ecolabel. www.msc.org

For media queries, please contact:

Karen Lin
Communications Manager
WWF Singapore
Email: klin@wwf.sg
Tel: +65 6730 8115
Hp: +65 9623 0355

sustainable seafood game
© WWF Singapore Enlarge

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