“Your view on food and farming”: WWF photo competition | WWF

“Your view on food and farming”: WWF photo competition

Posted on
11 January 2005
Brussels, Belgium – WWF, the global conservation organisation, wants to see “Your view on food and farming”.

With a Europe-wide photo competition launched today together with a web site on the EU Common Agricultural Policy (CAP), WWF wants to showcase the richness of European rural life and the variety of its landscapes, as well as the environmental impacts of bad farming practices.

The aim is celebrate Europe’s natural environment and farming, and to raise awareness on the CAP’s role. WWF is calling for further reforms of the CAP to ensure it places the environment at its heart.
The latest Eurobarometer survey on agriculture, published in September 2004, showed that citizens have little or no knowledge about the CAP, the biggest single item of the EU’s budget.

Women and those aged 15-24 years old and over 54, in particular, have the lowest level of awareness. Nonetheless, respondents scored the protection of the environment as the second most important objective for the CAP, after food safety.
WWF, in association with Canon, is launching the web-based photo competition “Your view on food and farming”.
The competition runs from 10 January to 15 April 2005 and is free of charge.

Both professional and amateur photographers are invited to take part. Each photographer can submit a maximum of three digital photos taken in Europe. Images can contain both positive and negative representations of agriculture and should reflect an environmental message.
President of the jury is Mark Edwards from Still Pictures (http://stillpictures.weaonline.com). Prizes will be awarded to 6 best overall amateur and 6 best professional entries. Visitors to the web site can also vote for their favourite photographs and select one winner by popular choice. Prizes include photo equipment, as well as the prestige of being credited in the WWF-Canon database, as photos will be used by WWF to promote sustainable agriculture.
The photo competition is part of a larger initiative from WWF to raise awareness on the CAP and its effects on environment. The CAP Initiative includes a web site with information on what is happening in agricultural policies across Europe. The creation of this web site is financially supported by the European Commission, Directorate General Agriculture.

For further information:
Elizabeth Guttenstein
Head of European Agriculture & Rural Development
WWF European Policy Office
Tel: +32 2 7400924
E-Mail: EGuttenstein@wwfepo.org
Claudia Delpero, Press Officer
WWF European Policy Office
Tel:+32 2 7400925
E-mail: cdelpero@wwfepo.org
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