50 years of environmental conservation

WWF came into existence on 29 April 1961, when a small group of passionate and committed individuals signed a declaration that came to be known as the Morges Manifesto.


 

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Snippet from the first page of the Morges Manifesto, the document which signaled the founding of WWF on April 29th 1961.
© WWF
The Morges Manifesto (PDF 720kb). The founding document which led to WWF as we know it today.
This apparently simple act laid the foundations for one what has grown into the world's largest independent conservation organization.

More then 50 years on, the black and white panda is a well known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions.

The world on which we live

Having invested well over US$1 billion in more than 12,000 conservation initiatives since 1985 alone, WWF is continually working to bring a balance between our demands on our world, and the variety of life that lives alongside us.

The evolution of WWF's famous panda logo rel=
The evolution of WWF's famous panda logo
© WWF

What is the story behind the panda logo of WWF?

The inspiration came from Chi-Chi: a giant panda that had arrived at the London Zoo in the year 1961, when WWF was being created.

Aware of the need for a strong, recognisable symbol that would overcome all language barriers, WWF's founders agreed that the big, furry animal with her appealing, black-patched eyes would make an excellent logo.

The first sketches were done by the British environmentalist and artist, Gerald Watterson.

Based on these, Sir Peter Scott, one of those founders, drew the first logo, and said at the time... "We wanted an animal that is beautiful, is endangered, and one loved by many people in the world for its appealing qualities. We also wanted an animal that had an impact in black and white to save money on printing costs."

The black-and-white panda has since come to stand as a symbol for the conservation movement as a whole.

Virtual Gifts

Virtual Gifts / ©: WWF

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