Earth cannot afford our current lifestyle
In order to bring our lifestyle back to what our planet can provide, we need to make sure we only buy what we really need. And what we buy should be produced without putting at risk our home—the natural environment we all depend on.
► Find out more about humanity's ecological footprint in WWF's Living Planet Report
Towards a new ‘normal’
Imagine a world where the 'normal' way of producing palm oil
leaves rainforests standing and keeps orang-utans out of harm’s way; where growing cotton
does not dry up local freshwater reserves; and where catching tuna
does not bring them closer to extinction.
When enough businesses produce, buy and sell this way, this approach to producing will become the new ‘normal'. And you won't have to check for ecolabels anymore to make sure what you are buying is not part of the problem.
What WWF is doing
WWF engages with major companies and their supply chain actors to change the way global commodities from soy
to wild-caught and farmed fish
are produced (or caught), processed, consumed and financed worldwide.
Our work to transform markets and make them more sustainable is one of our conservation strategies. We focus our efforts on reducing the impact of production for those commodities that are leaving a considerable "footprint" on the world’s most ecologically important regions.
What are the solutions