How does WWF work?

WWF takes an innovative, collaborative, science-based approach to achieve its twin goals of saving biodiversity and reducing humanity's ecological footprint.

We tackle the causes.

In order to achieve large-scale, long-lasting impacts, we must tackle the underlying causes to environmental degradation. WWF has identified 5 drivers that fuel environmental change -both good and bad. By engaging these key actors, we seek to reverse current trends and to drive greener policies and practices.

We focus our efforts.

Given limited resources, restricted funds and the fact that we're running out of time, WWF is focusing its efforts on 13 Global Initiatives. These are visionary, large-scale efforts that can have the potential for the broadest positive impacts.

We capitalize on our expertise

WWF's on-the-ground work is powered by the dedicated people in our expert programmes – including leading conservation scientists, policy experts, economists, lawyers, and communications experts.

We build strong partnerships.

WWF cannot achieve its goals alone. Strong partnerships with businesses, governments, finance institutions, local communities, academia and other NGOs are essential for driving change at the scale needed.

In everything we do we will:

  • Be global, independent, multicultural and non-party political.
  • Use the best available scientific information to address issues and critically evaluate all our endeavours.
  • Seek dialogue and avoid unnecessary confrontation.
  • Build concrete conservation solutions through a combination of field-based projects, policy initiatives, capacity building, and education work.
  • Involve local communities and indigenous peoples in the planning and execution of field programmes, respecting both cultural and economic needs.
  • Strive to build partnerships with other organizations, governments, business, and local communities to enhance our effectiveness.
  • Run our operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.
© WWF-Malaysia/Lee Mee See © Hartmut JUNGIUS / WWF-Canon © Brent Stirton / Getty Images / WWF-UK © Mario FARINATO / WWF-Canon © Peter DENTON / WWF-Canon © Sebastian RUIZ MEDINA / WWF-Canon © Martin HARVEY / WWF-Canon © Martin Leers/ WWF-France © Roger LeGUEN / WWF-Canon

Strategic plan


WWF has developed a science-based, strategic plan to achieve its goals. This global conservation framework:

  • Uniquely combines traditional conservation with work to address the global dynamics driving biodiversity loss and humanity’s unsustainable use of natural resources
  • Focuses efforts on the most important places, species, and footprint areas, and integrates this work from the local level to the global
  • Taps into the enormous power we all have – as consumers, local community members, landowners, politicians, policy makers, business & industry leaders, development & conservation workers, farmers, and fishers – to protect biodiversity and steer the world towards sustainability

Programmes, Initiatives & Partnerships

Building on nearly 50 years of experience and an impressive track record, we are driving large-scale, long-lasting changes from the local level to the global. This comes through a combination of:

The work is powered by conservation scientists, policy experts, lawyers, communications experts, and other specialists in our programmes and global initiatives, supported by national and regional offices and implemented through on-the-ground projects.

Together with our valuable partners, these dedicated people are developing and implementing real solutions across the world – building a future in which people live in harmony with nature.

Building a Living Planet.


...and why do we do this?

because biodiversity and people are connected...


 / ©: Andreas Beckmann, 2006
The biodiversity protocol of the Carpathian Convention will help protect the region's tremendous natural riches.
© Andreas Beckmann, 2006

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